Spanish Marie | Jelly Marasigan

Transforming a hometown brewery into a national brand through savvy branding and engaging event presence.

Joining Spanish Marie as the Art Director, my mission was to give a visual facelift to every aspect of our brand. I crafted eye-catching labels for exciting new beer drops and lead the artistic vision behind our Beer Garden and Speakeasy events to elevate Spanish Marie as the hottest upcoming hub in South Miami.

Art direction by me

Illustration by our in-house illustrator, Albina

(She works remotely from Ukraine!)

Nights in Sour-weentown was our epic week-long Halloween bash featuring daily parties tailored for different slices of our crowd. My job was to design rad event posters menus, and in-store graphics that catered to a diverse audience, all while keeping the vibe on point with the Beetlejuice-inspired theme.

I also created the beer can label for our limited edition banana-infused sour ale. You read that right: banana beer. Think, Juicy Fruit, actually. It is indeed Strange and Unusual.

Signature Beer Labels

Working with our chef and brewmasters, I bring their flavors to life by creating the visual concept for each beer release. Each beer label taps into fan culture and current social trends to maximize visibility and interest.

Mango Lassi

I worked with our in-house illustrator to create these witty and beautifully crafted can arts that Spanish Marie is known for. As the art director, I brainstormed the concept for each piece, and wrote the brief for the illustrator which included relevant references, composition suggestions, color palette, etc. I also created the type art for each beer, which not only went on the final label but also represented it in digital and commercial touchpoints.