As part of Grey's creative team for Febreze, I conceptualized, designed, and helped produce multiple digital assets across various scent pillars within the brand's product portfolio. Below is a small selection of these projects spanning across social media, eComm, and radio.
Creative leads: Marissa Kramer, Mark van Patten
CW: Thomas Hynes
Febreze Essentials is a new line of fabric fresheners focused on delivering all natural scents with essential oils and no artificial fragrances.
I played a key role in designing its visual identity and tone. Focusing on the of-the-earth story, I pulled in inspiration from the harvesting process of essential oils from freshly picked lavender and vetiver. I was present in all stages of the process, from design development to design and production.
eComm
With the social distancing mandates loosening up this summer, Febreze invites everyone to escape into freshness with Febreze CAR vent clips.
Conceptualized and designed the winning concept. Present in full concept delivery from tissue session to production.
Sketch
Radio Banner