Being half-Irish and half-Indian, Sarah struggled with finding a place where she belongs. We want her to lead the celebration of collaboration in music and culture. 

Using the power of community, The Love Yourself Club is a content-based campaign centered around elevating and amplifying the message of Sarah Packiam's newest single.

Made with Annie Bhardwaj (AD)

"You can't love until you love yourself."

—Sarah Packiam

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We want to facilitate community building through an intimate live jam session between Sarah Packiam and her listeners.

Interactivity. Live Music Show.

Self-expression and identity is further encouraged through themed lyric books and journals.

Collaboration.

Self-Love Zine Kit.

Openness. Podcast.

To teach openness is to also be vulnerable. Through this new creative platform, we hope that Sarah Packiam can provide her community with a new channel for discovery.

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Openness & Interactivity.

Social Media.

Finally, everyday interactions will support and enrich Packiam's community growth while also being a platform for further discussions.